How I Used AI to Create Viral Hooks and 10x My Startup’s Growth

It was 3 AM, and I was staring at my computer screen, bleary-eyed and caffeine-fueled. Our startup’s content wasn’t getting the traction we desperately needed. We had great products, an amazing team, but our message just wasn’t cutting through the noise. That’s when it hit me: we needed better hooks.

The Hook Epiphany

As a founder, you know that feeling when you’re onto something big. That night, hunched over my laptop, I felt it in my bones. I’d been binge-watching MrBeast videos (for “research,” I told myself), and I was struck by how he hooked viewers in seconds.

“Behind me is an assassin, and if he stabs me with this rubber knife by the end of the day, he wins a hundred grand.”

I mean, come on. Who wouldn’t keep watching after that?

The MrBeast Effect

Jimmy Donaldson, better known as MrBeast, has mastered the art of the hook. With over 289 million subscribers on YouTube as of July 2024, his success is a testament to his effective hooks. Let’s break down his strategy:

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